A highly experienced creative with 17+ years of experience in the image creation within the luxury industry, managing large scale creative teams getting to their full potential.
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Andreas excels whilst translating a Brand's vision into engaging and dynamic imagery. From concept creation to execution he follows the entire process closely to ensure the desired results are achieved.  During the process he works with all teams involved such as Art Directors, Photographers,  Styling Editors, Casting Producers, Retouch and Illustrators directing and guiding them them to achieve the set goals for either a refresh, rebrand or just maintaining the existing Tone Of Voice and scaling the business up. Andreas can work across the entire product offering of a Brand including RTW, Accessories, Fine + Costume Jewellery, Beauty and Homewear.
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When working on visual storytelling, he finds ways to inject energy, a sense of reality and an authentic ‘caught in the moment’ feel. He also mixes lifestyle shots to formulate a unique Tone Of Voice, fit for each Brand's aesthetic, aiming to maximize customer engagement with both the brand and product.

Andreas began his career as a fashion stylist, styling across men’s and women’s editorial shoots, moving in 2009 into the e-commerce world to be an integral part of the original NET-A-PORTER.COM team. He exited the business in 2016 as the Global Head of Online Styling.

Most recently, as the e-commerce Creative Director for Brownsfashion, he established and owned the creative direction from concept to execution for all the imagery reflecting the Brand's distinct Tone Of Voice. As a part of the senior management team, he built, recruited, managed, and developed a team of senior creatives and during the 7 years he stayed with Browns, the company grew 1000%.