Andreas conseptualised and formulated the creative direction for the launch of Browns beauty.  The strategy combined an amalgamation of still life shots showcasing textures of the products in a realistic an tactile way and shots on model on diverse and inclusive castings. He lead, inspired and directed all teams involved continually developing the concept during the testing phase and production to what became a unique Tone of Voice fitted for the Brand.
The creative run across e-com, social, campaigns and email with big engagement from customers and brands.