• Define the creative strategy and the Tone Of Voice for start-ups and established brands looking for a refresh.
• Work with the Brands on the team structure and the hiring process to ensure the most suitable Content Creators are on boarded that can deliver on the creative direction and the business can scale up.
• Direct and work very closely with all teams involved in the Image Creation such as Art Directors, Photographers, Styling Editors, Casting Producers, Retouchers and Illustrators for both on model and still life shoots.
• Work with Social, Editorial, Brand, CRM and Private Client departments to achieve a cohesive tone of voice across the Brand.
• Structure the creative roadmap and be part of creative testing & work with the studio team on guidelines creation.
• Collaborate with the in-house studio teams, support them to deliver on the direction and train them to maintain standards.